Ecommerce Financial Model Template

Ecommerce financial model in Microsoft Excel to download.

This easy to use Financial Model template is a dynamic model where you can change assumptions (clearly labeled) and the updates will flow through the model. The model has a clear and consistent structure and format and follows international accounting rules. This model has been used to secure over £50m (c.$65m) in seed/series A funding.

The well-designed model focusses on building your key revenue drivers, designing product pricing and margin, understanding the number and size of your finance rounds and giving you a business valuation (multiples and perpetual growth methods) - pitch ready and everything an investor needs to quickly and easily evaluate your E-commerce business.

The model also includes
  Assumption walkthrough - click on on any assumption for guidance context
  Run up to five scenarios - build your base, best and conservative cases
  Full financial statements
  Financial and customer KPIs (traffic, average basket size, repeat orders)
  Cohort analysis building detailed repeat order analysis
  Map your fundraising route with a dynamic cap table and returns

We have reduced the number of model tabs to just :
1/ Introduction - clear instruction on how to use the model
2/ Inputs - all the model inputs in one tab (no more jumping between tabs) and test scenarios
3/ Calculations - the engine of the model, all the calculations in one place
4/ Investor road map - understand your cash shortfall, investment rounds, dilution analysis, and round valuations
5/ Financial Statements - income statement, balance sheet, cash flow statement
6/ Financial Summary - key financial and customer KPIs
7/ Valuation & Returns - Business valuation, investor returns (IRR / MOIC)

This Best Practice includes
1 Financial forecast template Excel workbook